The story begins with Augusto and Ludovica the creators of  Frida Zazou in 2017.  A project that since its inception has made the values of the tradition of craftsmanship and has made its identity in Italy.

The Frida project takes shape through dresses that reflect delicacy and intimacy, thanks to a special attention to detail and a light taste, which focuses on the emotion of the wearer.


The creative part is rooted in the values that Augusto and Ludovica believe in, which is beauty expressed in all its forms. In fact, the stylistic soul of the project is inspired by antique interiors and objects, which contain the poetry of something unique, and natural elements for the search for colors, thus creating precious and timeless garments.